The advertising integrated campaign for Legambiente against fast-fashion compares the disastrous effects of fast-fashion to the harmful consequences of smoking using the visual imagery and the marketing strategy of well known anti-smoking campaigns generally seen on cigarettes packages.

Shortlisted at the Spot School Award 2022.

The campaign includes an one month editorial plan including social awareness campaign, online and offline activations like advertising on strategic site, podcasts and workshops around the topic of fast-fashion.